Anurag Kumar

Turning Spend
into Pipeline.

I help B2B SaaS companies generate pipeline through paid media & outbound.
→ $2.5M pipeline generated in 1 quarter
→ 20% reduction in CPL
→ Expertise: LinkedIn Ads, GTM strategy, demand gen

Revenue Influenced
$ 1 M
Pipeline
$ 1 M
Markets Mastered
1

About Me

Marketer by craft.
Growth strategist by nature.

I started my career at a performance-first agency, Social Frontier, where I learned to manage budgets, read audiences, and drive measurable results across both B2B and B2C clients.

From there, I moved into the SaaS world at Clearout.io as an early core team member – building paid, SEO, and content from zero. Then expanded my scope at Monkspaces.ai and Prezent.ai, going upstream to Enterprise and cross-border markets.

What sets me apart: I’ve built and owned the full funnel – not just campaigns, but strategy, content, landing pages, automation, and reporting. I operate like a one-person growth team that also knows how to lead one.

Performance Marketing

Scaled campaigns from scratch to ROAS-positive across Google, Meta, LinkedIn & Capterra.

Organic Growth

Built content engines that drove 8K+ monthly visitors with zero SEO budget in 11 months.

ABM & Demand Gen

Built LinkedIn ABM automation engines generating $100K pipeline in 2 months.

Multi-Market Execution

Operated across Indian, GCC, EU & US Enterprise markets with distinct strategies.

Organizations I've Worked With

What I Do

Full-funnel. Every channel.
One goal: pipeline.

Paid Performance Marketing

End-to-end ownership of paid campaigns - from strategy and ad copy to landing pages, bidding, and ROAS optimisation. Managed spends from ₹1Cr/quarter to $2.5M across platforms.

SEO & Content Strategy

Built content strategies that drive compounding organic traffic - pillar pages, backlink partnerships, topical authority. Scaled traffic from zero to 8K+ without paid SEO tools.

ABM & Demand Generation

Designed and automated LinkedIn ABM flows that produced $100K pipeline in 2 months on near-zero cost. From ICP definition to multi-touch outreach and booking workflows.

PLG & Sales-Led Marketing

Built self-serve funnels delivering 200+ paid users/month via PLG, and high-touch Enterprise pipelines targeting Fortune 1000 decision-makers in the US market.

Career Journey

8 years. 4 companies.
One consistent outcome.

From agency roots to enterprise SaaS – each role levelled up the complexity, market, and scale.

2016 – 2019
Social Frontier
Digital Marketing Executive → Senior Executive 
Started career at a performance-first agency handling B2B and B2C clients. Managed paid campaigns for real estate, health devices, and vehicle finance - learning to operate across industries and audiences.
logo-socialfrontier
2019 – 2022
Clearout.io
Core Team - Growth & Marketing
Joined as a core early team member for a B2B SaaS email validation tool. Built the entire marketing function from zero - paid, SEO, content strategy, and partnerships. Owned the full PLG funnel.
logo-clearout
2022 – 2023
Monkspaces.ai
Growth Marketing Lead
Owned all paid channels and LinkedIn ABM for a property management SaaS targeting GCC and EU markets. Delivered $500K pipeline and pioneered an automation-first ABM engine for demand generation.
 
logo-monkspaces
2023 – Present
Prezent.ai
 Performance Marketing Lead
Leading performance marketing for a US Enterprise-focused AI presentation platform. Managing $2.5M+ in LinkedIn spend with ROAS >1, targeting decision-makers at companies with 1,000+ employees.
logo-prezent

The Differentiator

Same marketer.
Four completely different worlds.

Most marketers specialize in one market, one motion, one ICP. I’ve had to relearn everything – buying behavior, messaging, channels, budgets – four times over. And shipped results each time. That’s not versatility for its own sake. It’s proof that my strategic thinking travels.

Indian Consumer Market

Social Frontier

High-volume Facebook campaigns for Indian consumers - real estate buyers, patients, vehicle loan seekers. Budget: ₹1Cr/quarter. High emotional buy, long consideration cycles, price-sensitive.

01

Global B2B SaaS - Broad ICP

Clearout.io

ICP spanned database agencies, solo marketers, freelancers, and enterprises - anyone with an email list. PLG motion, $50 avg ticket, self-serve conversion. SEO as primary growth lever.

02

GCC & EU - Niche Regional

Monkspaces.ai

Hyper-targeted outreach to property managers and real estate operators in GCC and EU. Small to mid-market companies. High-touch ABM, cultural nuances in messaging, account-level precision over volume.

03

04 US Enterprise - C-Suite & VPs

Prezent.ai

Reaching VP and C-Suite decision-makers at US companies with 1,000+ employees. Long sales cycles, procurement committees, brand trust matters. ROAS >1 at $2.5M spend.

04

“From ₹1Cr Facebook budgets for Indian homebuyers to $2.5M LinkedIn spend targeting US Enterprise C-suites – the markets are opposites. The outcomes speak for themselves.”

Case Studies

Work that moved the needle.

Real projects, real numbers – organized by motion, not just chronology.

💰 Paid at Scale

When budget is the fuel, efficiency is the engine.

Mana Projects · Social Frontier

Scaling Facebook to ₹1Cr/Quarter for Indian Real Estate

 
Challenge
Drive qualified site visits for 3 different real estate projects across audiences with high consideration and price sensitivity.
 
What I Did
Built and managed Facebook campaigns end-to-end - audience segmentation, creative strategy, budget allocation across projects, and performance optimisation at scale.

150+ Site Visits/Month

Across 3 projects · ₹1Cr quarterly budget

Monkspaces.ai · GCC + EU

10x ROAS Pipeline: $500K from $50K Across Google, Meta & Capterra

 
Challenge
Build a paid pipeline for a niche property management SaaS targeting a small, hard-to-reach audience in GCC and EU. No brand recognition. Tight ICP.
 
What I Did
Owned entire paid stack - ad copy, landing pages, campaign setup across Google, Meta, and Capterra. Focused on GCC decision-makers with hyper-specific messaging.

$500K Pipeline · 10x ROAS

$41K ARR from GCC · 200+ SQLs · 10 bookings

Prezent.ai · US Enterprise

$2.5M Revenue via LinkedIn at ROAS >1 - Enterprise Targeting

 
Challenge
Break into US Enterprise accounts (1,000+ employees) and drive revenue-attributed pipeline from LinkedIn - one of the highest-cost B2B paid channels.
 
What I Did
Led all performance marketing. Built high-impact LinkedIn campaigns targeting VP/C-suite decision-makers. Managed $2.5M+ in spend over 2+ years with continuous creative and audience iteration.

$2.5M Revenue Influenced

2+ years · ROAS >1 · $2.5M total LinkedIn spend

🌱 Building from Zero

No budget, no traffic, no pipeline - until there was.

Clearout.io · SEO

0 → 8,000 Monthly Visitors in 11 Months - No SEO Budget

 
Challenge
Build organic presence from scratch for a B2B SaaS in a competitive category (email validation) with zero existing traffic and no dedicated SEO budget.
 
What I Did
Developed full content strategy - pillar pages, cluster content, and a partnership backlink programme. Secured co-marketing with HubSpot, Jotform, Ninja Forms, Typeform, and others.

8,000 Visitors/Month

11 months · Zero SEO budget · 10+ platform partnerships

Clearout.io · Paid

Google Ads: Scratch to ROAS-Positive with $7–10K/Month Spend

 
Challenge
Launch and scale a Google Ads programme for a PLG SaaS with no paid history, low avg ticket ($50), and a broad ICP spanning freelancers to enterprise teams.
 
What I Did
Structured campaigns from keyword research to bid strategy to landing page CRO. Iterated to hit ROAS positivity. Built a self-serve funnel converting traffic to 200+ paid users/month.

200+ Paid Users/Month

$7–10K/month spend · ROAS positive · $50 avg ticket

🎯 ABM & Demand Gen

Precision over volume. Accounts over audiences.

Monkspaces.ai · LinkedIn ABM

$100K Pipeline in 2 Months - Near-Zero Cost LinkedIn ABM Engine

 
Challenge
Generate enterprise pipeline for GCC real estate property management SaaS without a dedicated paid budget - using only automation tools and strategic list building.
 
What I Did
Designed and automated an end-to-end LinkedIn outreach and demand gen flow. Built precision account lists, wrote personalised outreach sequences, and automated follow-up workflows.

$100K Pipeline · 8 Meetings

2 months · Near-zero cost · Pure automation + targeting

By the Numbers

Impact at a glance.

Eight years of B2B growth, distilled into the metrics that matter.

Revenue influenced via LinkedIn at Prezent.ai
$ 1 M
Pipeline built from $50K spend at Monkspaces.ai
$ 1 K
ABM pipeline in 2 months at near-zero cost
$ 1 K
Monthly organic visitors built from zero in 11 months
1 K+
Paid users/month generated via PLG funnel
1 +
ROAS on $50K spend delivering $500K pipeline
1 x
Facebook budget managed per quarter
0 Cr
Markets mastered - India · Global SaaS · GCC/EU · US Enterprise
1

Let's Talk

Open to conversations.
Always.

Ready to build something great?

 
Whether it's a full-time role, a consulting engagement, or just swapping notes on B2B growth - I'm always happy to connect.
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